Design\Milk Takes an Inside look at Martone Cycling Co.’s Design Process

From design\milk:

Lorenzo Martone founded design-focused Martone Cycling Co. in 2013 driven by a lifelong passion for cycling that began in childhood after receiving his first bicycle. The New York City based brand designs bold, fashion-inspired bikes made for city life and, most definitely, fun. With a solid five years under their belt, Martone Cycling Co. is giving an inside peek at how their colorful city bikes come to life in this month’s Deconstruction.

Designer Lorenzo Martone was inspired to design its now iconic bikes from a very real need in New York City – a need of city dwellers worldwide – if you have to keep your bike in your apartment, how can it fit with your lifestyle?

Martone bikes are conceptualized from an architectural viewpoint, a purposeful and thoughtful blend of the contemporary and nostalgic. These bikes are designed for city living – for commuters with busy lifestyles who appreciate aesthetic style, seamless functionality, environmental friendliness and overall wellness.

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