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четверг, 12 ноября 2020 г.

The marketplace-turned-platform has emerged, finally, as the clear leader in the race to win luxury’s online shopper, with a path to profitability. What changed?

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четверг, 29 октября 2020 г.

BoF's editor-at-large travels back in time to January 2012, when the menswear designer made his stellar debut on the Milan runway, taking the suit back to its sartorial roots in the military.

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воскресенье, 18 октября 2020 г.

This autumn, labels from Michael Kors to Comme des Garçons to Raf Simons are presenting collections in October in what’s shaping up to be something like a second fashion month. Will it stick post-pandemic?

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среда, 7 октября 2020 г.

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

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вторник, 6 октября 2020 г.

John Galliano has never been afraid of excess, but there’s something about the language he has developed at Margiela that simultaneously, paradoxically releases and tames it.

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воскресенье, 4 октября 2020 г.

For all the grandiosity of the setting and the difficulties of realising such a production under strict pandemic restrictions, it felt surprisingly breezy for Browne.

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среда, 30 сентября 2020 г.

At a time when his usual methods of creation and communication were curtailed, Van Noten and his team were compelled down new paths.

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понедельник, 28 сентября 2020 г.

воскресенье, 27 сентября 2020 г.

In a fashion and beauty market packed with look-a-like labels, more start-ups are breaking the mould with a bolder aesthetic.

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Miuccia Prada and Raf Simons' debut as co-creative directors came with an array of savvy digital tactics, yet impressions were down from a year ago, according to one estimate.

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среда, 16 сентября 2020 г.

понедельник, 7 сентября 2020 г.

In a polarised country, dressing political figures can boost brand awareness and sales, but it can also backfire.

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What you measure is what you get. In a highly unpredictable post-Covid fashion market, business leaders need the right metrics to track the strength of their brands and make informed decisions quickly, mobilise teams and craft a narrative for investors.

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воскресенье, 6 сентября 2020 г.

The cost of inventory that doesn’t sell is fashion’s biggest inefficiency. But there is a better approach that some believe can be achieved at any scale.

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среда, 12 августа 2020 г.

In the age of e-commerce, defining the role of the store is as daunting as ever. But a brick-and-mortar experience is vital to brand building. A store is still the most important touchpoint between consumer and product, and the right interaction could create a lifetime of loyalty. From Warby Parker’s digital-to-physical evolution to Neiman Marcus Group’s investments in customer service, BoF examines the importance of the store — and how it complements the online experience.

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воскресенье, 2 августа 2020 г.

Fashion start-up Le Tote Inc., which also filed for Chapter 11, bought the rights to the company’s stores, brand and e-commerce site from Hudson’s Bay Co. for $71 million last year.

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воскресенье, 26 июля 2020 г.

Despite efforts made to adapt real-life runway shows and collection presentations for the Men’s, Resort and Couture 2020-2021 season, many failed to have the same impact on brands’ marketing reach.

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Colin McDowell journeys through the most famous ‘tell-all’ exposés of the intrigue, back biting and madness behind the glamorous veneer of the fashion world.

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пятница, 24 июля 2020 г.

The joint venture between Oprah Winfrey’s Harpo Inc. and Hearst Magazines marked its 20 year anniversary in April and is known for covers featuring the media mogul and its annual Oprah's Favorite Things gift guide.

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четверг, 23 июля 2020 г.

The yet-to-be-named replacement for Young, who was the subject of a recent New York Times exposé documenting alleged lewd comments and other inappropriate behaviour, will be left to reckon with advertising-based publishing’s challenged business model.

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