Why do TV ads from the 80s go so hard? There was very little competition. Companies had no internet ad pathways, no big data to buy, so TV commercials were the only road to mindshare — and those commercials had to be epic. Here is a commercial for a GE Cassette Player that is so perfectly 80s it seems at first like a parody. It’s so real it’s almost fake. Which is about as 80s as you can get. Here’s more from CDM:
…while brands like Sharp, JVC, Panasonic, and Tecsonic owned General Electric in boomboxes, and Sony dominated handhelds, evidently, GE decided to strike back by making what looks like some of the most expensive cassette advertising imaginable. I don’t know how I missed this doing the blog rounds back in 2021, but I agree with Boing Boing’s Mark Frauenfelder that it looks like Apple’s 1984 meets [La Strada producer] Dino De Laurentiis and [Barbarella director] Roger Vadim.
The real director here isn’t far off, either – it’s Howard Guard, producer of videos for Bauhaus and Roxy Music.
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