What the Top Innovators Get Right

The success of the companies we've identified as high-leverage innovators -- those that outperformed their industry groups on seven key measures of financial success for the previous five years, while spending less on R&D as a percentage of sales -- reaffirms one of the time-tested findings of the Global Innovation 1000 study. There is no long-term correlation between the amount of money a company spends on its innovation efforts and its overall financial performance. Instead, what matters is how companies use that money and other resources to create products and services that connect with their customers.

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