Celebrating their 50th anniversary, Apple is showing off some rarely seen archival prototypes. Many of these were even surprises to Tim Cook. It’s fun to reminisce and see how excited Cook gets when talking about products like the iPod. In a fitting twist, at the end of the video, the Wall Street Journal columnist Ben Cohen shows the first time Apple is mentioned in the paper. In 1978 on 40th page in the 16th paragraph, Apple is highlighted in a story about a new secret weapon in investing, the personal computer.
Take a tour with The Wall Street Journal:
To commemorate the milestone, CEO Tim Cook opened up the company’s archives to WSJ’s Ben Cohen and told the story of Apple through prototypes of its most successful products, including the iPod and iPhone. Cook explains his philosophy of success and failure, reflects on a “man-on-the-moon” project from Steve Jobs, gives a piece of advice to the next CEO—and gets a surprise from the Wall Street Journal’s archives.
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