Recent article from The New York Times that discusses the future of sustainability and car manufacturing.
In the 1970s, Chrysler’s TV commercials played up its vehicles’ “rich Corinthian leather.” That meaningless phrase, dreamed up by marketers and cooed by the actor Ricardo Montalbán, became emblematic of what defined a luxury vehicle.
Fifty years later, those words have been replaced by elements that are creating a new concept of automotive luxury: recycled PET bottles, coffee grounds and tree fiber.
“The definition of a premium automobile is changing,” said Rüdiger Recknagel, Audi’s chief environmental officer. “It’s now who’s using the best materials with the least environmental impact.”
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