понедельник, 1 февраля 2021 г.

Has the Pandemic Transformed the Office Forever?

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Since the onset of the pandemic, there’s been no shortage of speculation on the topic of the changing role of the physical office or workplace. Now over 10 months out, John Seabrook at The New Yorker checks in and sees how companies have adapted, and plan to adapt in a post-pandemic world.

David Corns, the California managing director of R/GA, a global advertising and marketing agency, needed to decide whether to renew the lease on the company’s office in downtown San Francisco. It was spring, 2020, and the lease was set to expire on August 31st. Before the covid-19 pandemic, commercial real estate was pricier in San Francisco than it was anywhere else in the country, including New York, where R/GA has its headquarters. Since leaving the office on March 13th, the hundred-person S.F. staff—the creatives, designers, strategists, account execs, and technologists who make digital products and services for Slack, Reddit, and Airbnb, among many other brands, along with support teams—had been working from home. “We have seen productivity go through the roof,” Corns told me. So why did the staff require so much expensive office space? Did they need any at all?

Read more.



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