The Real Value of Your Company

Executives pay too much attention to something they can't directly control: their company's share price. But they do control the decisions -- the inputs to business performance -- that affect the intrinsic value of the company. Make the right decisions to increase intrinsic value and your share price will follow. You can do this by focusing your attention on three factors: investor expectations (embedded in your current share price), how value is created and consumed in your industry, and your own strategic agenda.

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